Truly vibrant red was elusive for many years: until a mysterious dye was discovered in Mexico. Devon Van Houten Maldonado reveals how a crushed bug became a sign of wealth and status.
Although scarlet is the colour of sin in the Old Testament, the ancient world’s elite was thirsty for red, a symbol of wealth and status. They spent fantastic sums searching for ever more vibrant hues, until Hernán Cortés and the conquistadors discovered an intoxicatingly saturated pigment in the great markets of Tenochtitlan, modern-day Mexico City. Made from the crushed-up cochineal insect, the mysterious dye launched Spain toward its eventual role as an economic superpower and became one of the New World’s primary exports, as a red craze descended on Europe. An exhibition at Mexico City’s Palacio de Bellas Artes museum reveals the far-reaching impact of the pigment through art history, from the renaissance to modernism.
In medieval and classical Europe, artisans and traders tripped over each other in search of durable saturated colors and – in turn – wealth, amid swathes of weak and watery fabrics. Dyers guilds guarded their secrets closely and performed seemingly magical feats of alchemy to fix colours to wool, silk and cotton. They used roots and resins to create satisfactory yellows, greens and blues. The murex snail was crushed into a dye to create imperial purple cloth worth more than its weight in gold. But truly vibrant red remained elusive.
For many years, the most common red in Europe came from the Ottoman Empire, where the ‘Turkey red’ process used the root of the rubia plant. European dyers tried desperately to reproduce the results from the East, but succeeded only partially, as the Ottoman process took months and involved a pestilent mix of cow dung, rancid olive oil and bullocks’ blood, according to Amy Butler Greenfield in her book, A Perfect Red.
Dyers also used Brazilwood, lac and lichens, but the resulting colours were usually underwhelming, and the processes often resulted in brownish or orange reds that faded quickly. For royalty and elite, St John’s Blood and Armenian red (dating back as far as the 8th Century BCE, according to Butler Greenfield), created the most vibrant saturated reds available in Europe until the 16th Century. But, made from different varieties of Porphyrophora root parasites, their production was laborious and availability was scarce, even at the highest prices.
Mesoamerican peoples in southern Mexico had started using the cochineal bug as early as 2000 BCE, long before the arrival of the conquistadors, according to Mexican textile expert Quetzalina Sanchez. Indigenous people in Puebla, Tlaxcala and Oaxaca had systems for breeding and engineering the cochineal bugs for ideal traits and the pigment was used to create paints for codices and murals, to dye cloth and feathers, and even as medicine.
